Shobha Drolia, Founder
Tini Komal, Co-FOUNDER & CEO
Shobhini is a couture brand born from a shared love for Indian fashion – a love story between a mother and daughter duo, Shobha Drolia and Tini Komal.
From Boutique to Brand: A Legacy Stitched Together.
Our journey began in 2000, nestled in the spiritual town of Deoghar, Jharkhand, also known as Baidyanath Dham, one of the holy Jyotirlingas. Shobha Drolia, with a passion for design, opened her first physical boutique. Years later, her daughter Tini Komal, armed with a stellar degree in Fashion Design from NIFT, set out to gain experience in the corporate world and with renowned designers.
In 2018, Tini’s homecoming marked the true birth of Shobhini. With her mother’s legacy and her own creative vision, they joined hands to create a brand that celebrated Indian occasion wear. Deoghar, though a charming town, presented its own set of challenges. But Shobhini, with its focus on quality, exquisite design, and a unique blend of tradition and modern sensibilities, thrived.
The Rise of Shobhini: Weaving Dreams into Reality.
Shobhini soon became synonymous with stunning festive and occasion wear, wedding wear, and bridal wear. Our clientele grew, not just locally, but across India. In 2023, we took a momentous leap forward – launching our online store. This opened the doors to the world, and within a year, we’ve connected with and catered to over 1000 clients across the globe.
Our Philosophy: A Celebration of You
At Shobhini, we believe that clothing is more than just fabric; it’s a way to express yourself, to celebrate traditions, and create memories that last a lifetime. We take pride in using high-quality materials and age-old techniques to craft timeless pieces that are as unique as you are.
Our designs are a harmonious blend of heritage and contemporary aesthetics. We understand the importance of comfort and functionality, ensuring that our outfits not only look beautiful but feel divine to wear.
Our Team
Tini Komal, who took over as the CEO and Lead Designer position in 2023, spearheads Shobhini, an organization with over 100 members. The company boasts a talented team of over 12 Fashion designers and a well-established manufacturing unit spread across Deoghar, Noida, and Pune.
A Family, a Legacy, a Celebration
Shobhini is more than just a brand; it’s a family, a legacy woven with love and creativity. We are committed to providing exceptional customer service, ensuring a seamless and delightful shopping experience.
Join us on this journey of celebrating Indian couture, tradition, and the art of dressing up for life’s most special moments. Let Shobhini be a part of your story.
"Indian fashion isn't just about heritage, it's a runway for your future self. Let the saree flow like your dreams, the kurta speak your individuality, and the lehenga be your armor of confidence. Don't just wear Indian wear, own it. Reimagine it. Remix tradition with your twist. It's your story, drape it boldly." -Tini Komal
Noor By Shobhini
Noor By Shobhini specializes in handmade, artisanal scented candles, handcrafted from natural ingredients to help you make your space feel cozy and inviting. From sweet and delicate aromas to comforting warm and earthy fragrances, they offer a range of fragrances to suit any mood or occasion. So light up a Noor By Shobhini candle and relax into the moment.
Vastram By Shobhini
Vastram by Shobhini is the perfect place to shop for all your fabric needs. Whether you’re looking for something special for a special occasion or everyday wear, Shobhini has it all available for you in one spot!